Cover sheetThis report requires evidence of research, insights and critical evaluation. Per the marking criteria (part of the Assignment Brief) the majority of your marks will come from your analysis, discussion and application of key marketing topics/concepts/theories to your observations about LEGO and the issues and opportunities that arise from exploring LEGO’s activities. Produce and submit report as a WORD document wi...
Background and Scenario for the AssignmentYour assignment should be based on ONE of the top two countries you identified in the group presentation. This choice is up to you. Please make sure that you read the ‘Task Requirements’ section for more details of what is or is not included in the word count. Background and Scenario for the Assignment Hello Fresh have given the go-ahead to launch Green Chef in your chosen country, as a ...
Question: Learning Outcomes Assessed: LO1: Describe the importance of the marketing function and the marketing mix LO2: Explain elements of the communications mix LO3: Examine how digital marketing can be used in communication strategies Assessment Brief: You are required to submit a portfolio of no more than 2000 words that explains the effectiveness of digital marketing. ·Explain what marketing is. &middo...
Justifying the opportunity in the country for your chosen SME product/service and providing a background to this organizationYou will be allocated a country and required to conduct a business environment audit relevant to international expansion to that country. You should conduct a PESTLE analysis for your allocated country, describe and evaluate those aspects of the environment (political, legal, economic, socio-cultural, technological and e...
Module learning outcomesModule learning outcomes: 1. Knowledge outcome – You will be able to develop understandings of digital marketing in a range of contexts and its value in creating competitive advantage for organisations. 2. Intellectual /transferable skills outcome – You will be able to present the findings of a digital media investigation you have identified in a professional manner through a variety of media in an accep...
Product/Service Management RecommendationProduce a 1,500 word written report that proposes a tactical marketing plan for the launch of Hotel Chocolat in a new geographic market of your choice. Specifically, address: • What recommendations would you make for future product/service management for the market? • Outline a pricing strategy for the company in the market. On what critical factors would you advise Hotel Chocolat to focus...
Purpsoe of the Assignment This assignment is designed to enable you to build a comprehensive knowledge of key variables which are significant to the understanding of consumer buying behaviour. Task The entire assignment is to be based on secondary research that can be drawn from various sources including academic reports and news articles. Using sector examples of your choice as illustration, you are to discuss the following: 1. Resear...
However, a move into Toronto and points east, whether it uses the Cantina or TacoTime brands, is a necessity if Pattenden is to fulfill his dream of transforming a little taco franchise into Canada's largest Mexican restaurant chain. (Norman Ramage, Marketing Magazine, March 2003) Part 1 Evaluate the Marketing Strategy. Your evaluation should include: 1. A situation analysis Provide an overview of the facts or elemen...
Assessment TaskThe purpose of this assessment is to produce a marketing audit that would support a marketing plan. The audit should be produced for a company (or business unit) of your choice in one sector from; mobile network providers, fashion clothing, automotive or charity and should focus on the UK only. Conduct independent research using quality sources fully referenced to provide the evidence to support your analysis e.g. Mintel, Mar...
Question: Learning Outcomes: Knowledge and Understanding tested in this assignment: 1. how to use fundamental marketing concepts across borders with clear consideration for cultural differences and variants; 2. how to analyse cultural diversity when formulating an organisation's marketing strategy; 4. how to create, evaluate and manage the marketing communications function across cultures. Learning Outcomes: Skills and Attributes tested in...
Objective of this AssignmentObjective of this Assignment: To demonstrate on-line research, written communication and problem-solving skills related to a) e-commerce as a marketing tool and b) marketing issues in the e-commerce space. Pre-Assignment Instructions: To prepare you for this assignment, Read the Module 4 content and follow the embedded learning activities, and Go to http://content.pixlee.com/rs/917-RYQ-527/images/Digitally-Native-Bran...
Importance of Preparation and Tailored Presentations in B2B Salesi have to prepare a sales manual on TOYATA automobile company . the major focus of this should be on B2B rather than B2C. i have attached a sample toyata sales manual which covers everthing but that should not be copied at all. i also have attached requirements files belows what needs to be done . it requires both primary and secondary research MARKETING 2150 SALES MANUAL It has be...
Question: You have been commissioned by the magazine “Special Events”, for their upcoming special edition themed ‘Business Travel Matters’. The magazine readership is primarily comprised of event and corporate meetings professionals, as well as a wider hospitality audience. Top 3 trends chosen is: 1.VIRTUAL REALITY REVIEWS ON HOTEL BOOKING PLATOFRMS 2.INNOVATIONAL TRAVEL (in the meetings sector) 3.TECH...
Question: Present your findings via a presentation of a professional standard using PowerPoint. Where relevant and appropriate to the presentation, provide accompanying documents such as a Briefing Note or Presentation handouts. Work Placement Presentation Aims the Presentation element of the Placement Assessment requires that you demonstrate you can effectively utilise your learning and skills from your work environment as well as your acad...
Question: This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: LO 2 Demonstrate knowledge of STP marketing planning process LO 3 Identify the key components of the marketing environment. LO 4 Identify research requirements to begin to solve a business/marketing problem in a company You now need to select an existing brand (you may choose one ...