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Question 1: Identifying Concentrations of Target Market CustomersComplete the ArcGIS Tutorial and answer the following Questions. Question 1: How will these attributes (income, number of target market households and recreational spending) help Bikes2Go identify concentrations of target market customers? How do the census tract and block group maps help you understand the distribution of these characteristics across the Seattle market are...
About The AssessmentThis assignment is an introduction to the business world  The assessment is designed to give capable students an opportunity to learn and to demonstrate their learning, in short, a chance to shine. Thousands of students on previous courses successfully (and often brilliantly!) completed the assignment.  We make our assignments as real as we can without actually inserting you in the firm. Furthermore...
Consumer engagement and/or journeysOverview The aim of this assignment is for students to critically explore the concept of the experience economy and customer experiences. Over the past decade within leisure and tourism, attention has shifted away from product and service delivery to the customer’s experiences as the added value element. This shift has been coined by Pine and Gilmore (1998) as the ‘experien...
A Brief Company Introduction; Competitive Analysis And Swot AnalysisAlong with the development of the era of technology 4.0, the role of digital marketing is essential and undeniable. Digital marketing is an effective alternative for traditional marketing to help businesses increase sales and expand market share. This paper will develop a realistic Digital Marketing Communications (DMC) plan for Boost Juice company – a very famous...
Task 1. develop a critical understanding of major concepts, frameworks, and methods in marketing and corporate social responsibility, and assess their application in the business environment, including brand value. (IC) (SID) (EID) 2. examine the role digital marketing and media play in contemporary marketing and business practice, and the social impact of these practices. (IC) (DP) (SID) (CID) (EID) 3. identify key issues and problems re...
Question 11- If you ask the average person, “What is marketing?,” one of the things you might hear is a. Marketing is sales and advertising. (2 points) b. Marketing is fun. c. Marketing is the backbone of all business. d. Marketing is not profitable. 2- Marketers try to figure out what want and then they try to figure out how to provide it and make money doing so. (2 points) a. Business owners b. Customers c. Advertis...
Executive Summary1. Live Nation Entertainment was founded on 25th January 2010 and has successfully thrived in promoting, operating, and managing tickets for live entertainment not only in the US but worldwide. The company was formed after merging Live Nation and Ticketmaster companies. It has owned several entertainment venues and mand several c music artists to enhance its careers. However, the company needs to carry out a new outdoor on...
ASSESSMENT 1: Service Expert Blog Post (35%) You are a services marketing expert blogger who often applies new thinking for service organisations through research insights. You are using your blog based on evidence to provide content to help service industries stay up to date with new knowledge in the field. You are required to understand and apply the content from one of the journals AND to add your expert perspectives on the topic. In your post...
Guide for assessmentAssignment structure, format and details Individual assignment (100%) (3,000 words). Drawing upon a review of relevant literature, students are required to evaluate the social media and viral marketing strategy of a real-life organisation, suggest areas for improvement and design social media and viral content. This assessment will address Learning Outcomes 1, 2, 3 and 4 First thing’s first you n...
Company HistoryAttock oil refinery (ARL) was incorporated in1992 in Pakistan, with a production capacity of 43,000 barrels per day. Â In November 1978, Attock Refinery Limited (ARL) was formed as a Private Limited Company to take over the Attock Oil Company Limited (AOCoperation)'s of refining crude oil and delivering refined petroleum products. In June 1979, it was transformed into a Public Limited Company, and its shares are now t...
Introduction to BusinessChoose an international fashion retailer or brand from the below list. Undertake detailed research into this company and construct a 2500 word illustrated report demonstrating your understanding of core marketing theories. Research must include reference to academic journals, industry publications, textbooks and some form of primary research; i.e. observational research/comparative shopping. Work must be written fol...
Task Learning Outcomes 1. Analyse and understand the key concepts around opportunity, entrepreneurial behaviour and the factors in the process of start-up and of survival. 2. Identify ideas to create opportunities, national or international, thorough a feasibility analysis and evaluate using the relevant disciplines and frameworks. 3. Recognise the tension between the creative (innovative) and measured elements (data analysis and evaluation) ...
New Products and Services Proposalslease Note: This document should be used as a guide in reviewing the course of study and preparing to write your performance assessment. All resources: (both textbooks, chapter readings, video, articles, etc.) listed on this document are linked in the online textbooks in Mindtap and not the course site or on this document. Please Note: There are 2 textbooks used for the Marketing course and both are referenced ...
Task: At a family gathering last weekend, your parents were proudly discussing with other relatives how well you are performing at your new marketing team role at ADUSIN Pty Ltd. As a result, this week your cousin Bill has approached you for some advice about a sales promotion completed by the previous business owners just before handover of the business to them as the new owners. Bill is an amazing florist, but this is the first time he h...
The mode of assessment: A written report on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice underpinned by academic and professional literature. The proposed product must be marketed by an existing, well-known company. Your final report should include the following sections A brief description and rationale for introducing the new or improved product or service that is th...
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